Best, Periodt. lands organic pads and liners in CVS

Best, Periodt. launched organic, biodegradable pads and panty liners at select CVS Pharmacy stores and on cvs.com on June 12, 2026. The expansion gives the Black-founded period care brand wider retail reach ahead of Fibroid Awareness Month, as founder Gayneté Jones builds products around heavy and underserved menstrual experiences. Why it matters: - Best, Periodt. is moving deeper into mainstream retail with products designed for periods that are often under-addressed by traditional brands. - The CVS launch gives shoppers in select stores, including Hawaii locations, and online access to cleaner, more sustainable period care. - The timing comes just before Fibroid Awareness Month in July, which draws attention to a condition that affects up to 80 percent of Black women by age 50. What happened: - Best, Periodt. launched two new SKUs at select CVS Pharmacy stores and on cvs.com on June 12, 2026. - The new products are the brand’s first organic, biodegradable pads and her-shaped panty liners at CVS. - The CVS rollout expands an assortment that already includes Best, Periodt. menstrual cups. - Founder Gayneté Jones tied the launch to her own experience after surgery to remove 54 uterine fibroids. The details: - The pads come in a multi-absorbency multipack with heavy, regular and light options in one box. - The brand designed the pack to reflect how flow can change from day to day. - Both products use an organic top sheet and a pure cotton core. - The pads and liners are third-party tested and free of titanium dioxide, lead, dyes, chlorine and other ingredients the brand flags as concerns. - The panty liners use a wider shape for fuller coverage. - The liners offer 10ml absorbency, compared with the category-standard 5ml. - Both products are biodegradable. - Both products include a transparent ingredients list. - Best, Periodt. says the launch is meant to address underserved menstrual experiences. - Jones said the new SKUs are intended to bring period care to more customers and support women’s well-being. Between the lines: - The launch reflects a broader shift in period care toward products marketed around sustainability, ingredient transparency and body-specific design. - Jones has built the brand around a personal health journey that exposed how often fibroid-related symptoms are dismissed. - The CVS partnership also signals that a black-founded niche brand can win shelf space in a national chain while keeping a mission-first identity. - Best, Periodt. says the products are part of a longer-term effort to end period poverty through charity partnerships in the USA, Bermuda, Kenya, Sierra Leone and Latin America. What’s next: - The new pads and panty liners are now available at select CVS Pharmacy stores and on cvs.com . - Best, Periodt. points shoppers to bestperiodt.com for more information. - The company is likely to keep expanding its retail footprint after already placing menstrual cups in CVS locations across the United States. - July’s Fibroid Awareness Month may create added attention around the brand’s positioning and product message. The bottom line: - Best, Periodt. is using CVS to scale a period care line built around sustainability, transparency and the needs of people with heavier menstrual experiences.