BermudAir launches Bermuda travel contest series

BermudAir has launched The Great Bermuda Dash, a three-part digital travel competition that spotlights Bermuda through teams from five North American cities. Viewers can watch the series on YouTube and enter to win a Bermuda trip by interacting with a contest post on social media through July 6.

Why it matters: - BermudAir is using a social-first contest to promote Bermuda as a destination and push travelers to book through its North American network. - The campaign ties entertainment to trip giveaways, which can help the airline broaden reach beyond its core customer base.

What happened: - BermudAir launched The Great Bermuda Dash, a three-part multi-city scavenger hunt and digital series. - The series follows teams from five North American gateway cities as they race across Bermuda and complete island-inspired challenges. - All three episodes are now available on BermudAir's YouTube channel. - BermudAir is also inviting viewers to enter for a chance to win a trip to Bermuda by engaging with the contest post on Instagram by July 6.

The details: - The competition features contestants from New York, Boston, Baltimore, Toronto and Halifax. - New York is represented by Brooke and Sean. - Boston is represented by Jeremiah and Joanna. - Baltimore is represented by Mercedes and Akayla. - Toronto is represented by Alex and Dave. - Halifax is represented by Kate and Nate. - The series was produced with Bermuda-based digital media company 7 South Productions. - BermudAir says the series was designed to showcase Bermuda in an authentic, engaging and entertaining way. - The contest period runs from June 25 through July 6 at 11:59 Atlantic time. - Eligible entrants must be 18 or older and cannot be BermudAir employees, contractors or immediate family members of employees or affiliates. - No purchase is necessary to enter or win. - The prize is two roundtrip tickets on BermudAir from applicable routes. - Travel on the prize must be completed by Dec. 17, 2026. - Adam Scott, BermudAir founder and CEO, said the series highlights the ease of reaching Bermuda from the airline's growing North American network.

Between the lines: - The campaign is a branded content play as much as a contest, with Bermuda itself positioned as the main attraction. - By centering travelers from multiple cities, BermudAir is signaling that its route network is part of the product, not just the destination. - The social media entry mechanic lowers the barrier to participation and can help the airline generate broader online engagement.

What's next: - Viewers can keep watching the series and enter before the July 6 deadline. - BermudAir will likely use the campaign to sustain attention around Bermuda travel and its expanding route map. - The winner will need to use the prize travel by Dec. 17, 2026.